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Joe Hodas

Wana Brands’ Joe Hodas Wins Denver Business Journal Coveted C-Suite Award, CMO Category

Strong leadership through COVID-19 among factors contributing to recognition for Wana’s CMO BOULDER, Colo. (August 11, 2021) — Last year’s grim march of hurdles, roadblocks and mazes bewildered executives worldwide and hampered progress for many companies. But thanks to his blend of ingenuity, compassion, drive, intense partnership-building and infectious optimism, Wana Brands’ Chief Marketing Officer… read more

Prepared Foods: Strategies for Succeeding in Cannabis Dispensary, Traditional CPG Channels

When it comes to branding for cannabis-infused food and beverages, knowing who the consumer is—and what their needs are—is crucial to developing successful products. That’s easier said than done, especially if brand owners and manufacturers aren’t entirely sure who will walk through the dispensary door, notes Joe Hodas, chief marketing officer, Wana Brands, Boulder, Colorado.… read more

MG Magazine: Building Bigger Cannabis Brands with Better Data

It’s hard to imagine what newbie customers must be thinking as they peruse retail cannabis menus these days. First, they must decode the categories—“flower,” “vape,” “extract”—and then wade through hundreds of products in each section, all described in esoteric canna-ese. The process is enough to induce severe mental fatigue. Luckily, there’s a product for that…somewhere… read more

The WHY MARKETING Podcast: High On Success – Joe Hodas

  On this episode of The WHY MARKETING Podcast, we chat with Joe Hodas the Chief Marketing Officer at Wana Brands where he is responsible for generating revenue by creating innovative and refined marketing campaigns for the organization while helping to grow Wana’s brand, market share, and customer loyalty.… read more

Wana Brands appoints cannabis industry veteran Joe Hodas Chief Marketing Officer

Boulder, Colo. (March 18, 2020) —As Wana Brands experiences unprecedented growth and celebrates its 10th anniversary, America’s leading edibles producer has tapped seasoned cannabis marketing pro Joe Hodas to join the Wana C-Suite as Chief Marketing Officer. In this newly created position, Hodas is responsible for overseeing the planning, development and execution of the organization’s… read more

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