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I2C

Green Entrepreneur: You’ve Heard Of D2C. Here’s Why i2c May Be The Better Way for Cannabis Brands To Go

D2C models were not new in 2016. Mail-order catalogues have been around forever, and allowed customers to browse and order wares direct from manufacturers. However, modern brands benefited from the rise of eCommerce in general, and the rise of extremely targeted (and affordable) customer acquisition funnels like Facebook and Instagram specifically. All of a sudden,… read more

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