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Green Entrepreneur

Green Entrepreneur: You’ve Heard Of D2C. Here’s Why i2c May Be The Better Way for Cannabis Brands To Go

D2C models were not new in 2016. Mail-order catalogues have been around forever, and allowed customers to browse and order wares direct from manufacturers. However, modern brands benefited from the rise of eCommerce in general, and the rise of extremely targeted (and affordable) customer acquisition funnels like Facebook and Instagram specifically. All of a sudden,… read more

Green Entrepreneur: How To Catch The Next Big Wave In Weed

In 2015, Leandro Pasztor found a pound of misplaced marijuana. He’d set it aside two years prior, and one day it appeared like an unpaid parking ticket, demanding attention. As a marijuana grower, Pasztor wasn’t in the habit of losing product. And at the time of his discovery, he was planning to launch a line… read more

Green Entrepreneur: The 35 Most Influential Women In Cannabis

Women have not held back from taking their rightful place at the top of the cannabis industry. According to one study, close to 37 percent of senior-level jobs in cannabis are held by women. This puts the national average for other industries in the country-21 percent-to shame.… read more

Green Entrepreneur: The Top 25 Cannabis Brands That Killed It In Marketing In 2019

It’s no secret. Marketing cannabis brands is a massive challenge given the broad restrictions imposed on products containing THC. For this reason, Green Entrepreneur has partnered with analytics company Pioneer Intelligence to analyze the performance of U.S. based, THC-selling brands across three areas: social media, earned media and brand-owned web properties. Every week, Pioneer gives us the top… read more

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