We all know the stereotype of the lazy, bong-using teen isn’t an accurate picture of the average cannabis user. To know what cannabis users are really like today, you have to rely on data-backed experts like Cy Scott. Cy is the CEO and cofounder of Headset, a cannabis analytics company that helps businesses use data to make effective strategies. In this week’s episode, Cy gets into some of the nitty gritty data about who’s using cannabis nowadays and how they’re using it. He also talks about the differences between the consumer generations, and what that says about the products that are hitting the shelves.