As one of the few Black hemp farmers in the country, Jerry Whiting has some insights that others in the industry may not. In this week’s episode, Whiting lets us into one key insight: Why aren’t there more people like him cultivating? On the pod, Jonathan talks to Whiting about his journey from software engineer to hemp farmer, and how he has managed to turn personal tragedy into a motivator for his work. Whiting also talks about his role as the co-founder and president of LeBlanc CNE, a company focused on cannabis and hemp genetics, product development, research and education. Plus, he addresses some other big topics, like the insidious connotations around the term “marijuana”, the difference between hemp versus cannabis, and why we need to start conceptualizing hemp in a new way.