Jeannette Horton is the executive director of NuLeaf Project, a project designed to build generational wealth for communities most affected by cannabis prohibition by providing funding, mentoring, and skill building. She shares her story on becoming involved in the cannabis business, and what led her to the realization that we greatly need to fix the racial divide in the industry. Ultimately, Jeannette’s cannabis related arrest served as inspiration to work in the industry. Jonathan and Jeannette also discuss the paradox that exists in the cannabis industry, as it is considered a “liberal” industry, yet minorities and people of color remain underrepresented. Jeannette also shares one of NuLeaf’s special success stories and gives us a little glimpse into what lies ahead!
As part of its ongoing commitment to social equity in the cannabis industry, Wana Brands has joined Oregon’s NuLeaf Project to support the passage of the state legislature’s Cannabis Equity Act (HB3112 2021). The partnership also supports the development of resources to help promote NuLeaf’s minority business accelerator program, which is working to build intergenerational success for Black and Brown people throughout the legal cannabis industry.