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Featured Stories

Dazed and Infused: The Number 1 Edibles Brand In The U.S.

The number 1 edibles brand in the U.S. with Mike Hennesy of Wana Brands. Hennesy oversees a diverse range of responsibilities including research and development, business analytics, training programs, and strategic partnership building. Hennesy developed Wana’s online interactive training program for budtenders and employees that covers the science of the endocannabinoid system. He also directed… read more

MG Magazine: Tweaking the Message: Crises Present Opportunities for Marketers

In virtually every state that has legalized cannabis in the past five years, overzealous regulations and excessive taxes have created major hurdles to profitability, while federal politicians continue to drag their feet on virtually every important piece of legislation, leaving the industry in limbo along the way. As a result, investors across the United States… read more

High Times: For The Cannabis Industry, Innovation Matters Now More Than Ever

Though it’s not yet clear how the U.S. economic recovery will take shape, it is a certainty that the businesses that continue to innovate in these lean times will be best positioned to succeed as business normalcy, or something like it, slowly returns. In the cannabis industry, innovation takes on an even greater importance for… read more

Voyage Denver: Meet Nancy Whiteman of Wana Brands in Boulder

Today we’d like to introduce you to Nancy Whiteman. Nancy, can you briefly walk us through your story – how you started and how you got to where you are today. Back in 2009, when the economy was in the midst of the Great Recession, I was talking to a neighbor who had mentioned he… read more

Vice: Pro Athletes Who Love Weed Are Taking Cannabis Sponsorships

On a typical Saturday, at 4:30 am, Boulder, Colorado-based competitive ultramarathoner Flavie Dokken takes 5mg of Wana Recreational Tarts, puts on her running shoes, and heads out for a five-hour run. But Dokken is not your typical stoner, she uses cannabis as part of her workout routine and she is sponsored by Wana Brands, a cannabis… read more

CNN: Smaller joints and less-potent buds: recession weed is here

San Francisco (CNN) – Record job losses in the coronavirus pandemic have sparked a flurry of deals for cost-conscious consumers on everyday items like clothing and take-out meals. In several states, that trend is extending to one more category: cannabis.In places that have legalized cannabis for recreational or medical use, dispensaries are dishing out daily… read more

Green Entrepreneur: You’ve Heard Of D2C. Here’s Why i2c May Be The Better Way for Cannabis Brands To Go

D2C models were not new in 2016. Mail-order catalogues have been around forever, and allowed customers to browse and order wares direct from manufacturers. However, modern brands benefited from the rise of eCommerce in general, and the rise of extremely targeted (and affordable) customer acquisition funnels like Facebook and Instagram specifically. All of a sudden,… read more

Green Entrepreneur: How To Catch The Next Big Wave In Weed

In 2015, Leandro Pasztor found a pound of misplaced marijuana. He’d set it aside two years prior, and one day it appeared like an unpaid parking ticket, demanding attention. As a marijuana grower, Pasztor wasn’t in the habit of losing product. And at the time of his discovery, he was planning to launch a line… read more

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