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Wana Brands Launches New “Fit” Gummies to Support Healthier Habits

First Cannabis Derived Daily Supplement Gummie Helps Reset Unhealthy Eating Habits 

Leaf411 Registered Nurses to provide consumer and patient support

at Colorado dispensary pop-up events in October

BOULDER, Colo. (Oct. 12, 2021)—Each day, millions of Americans struggle to make healthy dietary decisions. Today there is a surprising new cannabinoid-powered tool to help them get a handle on their cravings and build healthier habits: Wana Optimals Fit Gummies.

The active ingredient in Wana Optimals Fit is a rare cannabinoid known as THCV. While it is only one letter off from THC—the active ingredient in marijuana—THCV actually produces the opposite effects. While THC creates a euphoric high and famously stimulates hunger, or “the munchies,” THCV has been shown to enhance focus, lift energy and actually curb appetite, all without any intoxication.

“At Wana, we understand the transformative power of the endocannabinoid system and the essential role it plays in regulating our body to keep us in homeostasis, or balance.  Rather than aiming to just speed up metabolism to burn calories, which results in negative overall health results while sometimes achieving short-term weight loss, we are addressing one of the underlying conditions causing weight gain—unhealthy eating habits,” said Mike Hennesy, VP of Innovation, Wana Brands.

In addition to boosting satiety (feelings of fullness) and enhancing focus, the THCV in Wana Fit Gummies has been shown to increase executive control function in the brain, making it easier for consumers to make conscious decisions about what they eat, versus reaching mindlessly for that bag of potato chips. THCV also appears to modify dopamine reward cycles, particularly as they relate to food, reducing the chemical incentive most people feel to consume fatty, sugary, or otherwise unhealthy snacks.

Following the Colorado launch of Wana Optimals Fast Asleep in September, Wana Optimals Fit Gummies represent the second product in the new Wana Optimals line, a Wana Brands suite of daily wellness products powered by rare and major cannabinoids, terpenes, and other plant-based ingredients to help people achieve important health goals, such as sound sleep and curb appetite, through the power of plants. Given the cutting-edge nature of these products—and the novelty of these rare cannabinoids in the commercial space–Wana Brands has partnered with Leaf411, the first free cannabis nurse hotline.

To develop Fit Gummies, Wana Brands partnered with cannabinoid science leader ECS Brands to harness its proprietary THCV organic Varin oil. Funded by ECS Brands and brand sponsor SunMed, the recently completed NIH-supported, 90-day human clinical trial found 100 out of 100 participants in the study lost weight without exercise or changing daily caloric output values.

“ECS Brands had the privilege to co-sponsor an NIH-supported human clinical trial for our varin cannabinoid-rich product that we’ve branded as Nitro-V™, and the results far exceeded our expectations. We couldn’t be more thrilled to partner with Wana Brands, the leader in edibles innovation, as our dedication to research and passion for science perfectly align,” said Arthur Jaffee, CEO, ECS Brands.

As with all Wana Optimals products, Fit Gummies are powered by advanced nano-encapsulation technology (Azuca’s proprietary thermodynamic individual molecular encapsulation technique) for quick onset in 5-15 minutes, an innovation that delivers fast results and relief to Optimals customers. Nano-encapsulation also promotes more efficient absorption of cannabinoids into the bloodstream, making the Optimals line more cost-effective than traditional ingestible products.

Wana Optimals Fit gummies contain a trace amount of THC—only .1mg of the cannabinoid per gummie, less than is found in many federally legal hemp plants. As a result, Fit Gummies are not intoxicating. Instead, the Fit formula is designed to be taken daily, at any time of day, as a convenient addition to any wellness routine.

In addition to the innovations that bolster health advantages, Wana Fit gummies also offer a rich and vibrant fruit punch flavor and an appealing texture with vegan, gluten-free and kosher ingredients and no high fructose corn syrup. Each Fit gummie contains only 15 calories and 3 grams of sugar.

As consumer education and research into cannabinoids grow, demand for these dynamic plant compounds will continue to spike. Wana is at the forefront of cannabinoid research and development, and its Optimals line stands to break new ground in the industry. As such, Wana has partnered with Leaf411 to provide guidance from registered nurses for consumers and patients at dispensary pop-up events throughout the Denver metro area and via a dedicated 800 number for call-in questions (844-WanaFit or 844-962-2348).

“Wana has always been on the forefront of consumer cannabis education. We’re excited to showcase how vital partnerships like this between Wana Brands and Leaf411 are when introducing a new product and a new cannabinoid to consumers and patients,” said Katherine Golden, RN, CEO/Executive Director, Leaf411. “Consumers will get evidence-based information and guidance from a cannabis-trained registered nurse. Cannabis brands, like Wana, that support the education of their customers by partnering with licensed medical professionals are elevating the professionalism of the industry.”

Wana Fit is now available in Colorado with plans to launch in the coming year in other states that regulate the sales of cannabis. Pop-up events featuring Leaf411 registered nurses will be held at dispensaries in Colorado. For more information on dates/locations, please follow Wana Brands Instagram at @WanaBrands or visit https://www.wanabrands.com/product/fit-rec/.

For more information or to schedule an interview, please contact Shawna Seldon McGregor at 917-971-7852 or shawna@themaverickpr.com.

Wana Brands: Enhance Your Life.

Included in the 2020 Inc. 5000 list at #2,074 and boasting a three-year growth rate of 203%, Wana Brands is the No. 1 edibles brand in North America. Wana leads the industry in quality, consistency and potency, providing a range of different options that enable customers to select the specific cannabis experience they want. Wana products offer diverse product forms, a wide range of CBD/THC ratios, as well as a variety of different dosages, onset times and duration of effects. Wana’s best-selling quick onset products were the first to offer a Delta-9 “smoker’s high” experience in addition to 5-15 minute onset. Wana products are available in 12 US and 9 Canadian markets, with others coming soon. For more information or to subscribe to Wana’s e-newsletter, visit www.wanabrands.com. Follow Wana on LinkedIn, Twitter, YouTube and Pinterest. Subscribe to Wana’s Enhance Your Life Podcast.

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