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Prepared Foods: Strategies for Succeeding in Cannabis Dispensary, Traditional CPG Channels

When it comes to branding for cannabis-infused food and beverages, knowing who the consumer is—and what their needs are—is crucial to developing successful products.

That’s easier said than done, especially if brand owners and manufacturers aren’t entirely sure who will walk through the dispensary door, notes Joe Hodas, chief marketing officer, Wana Brands, Boulder, Colorado.

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