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New Partnership with [WHT LBL] expands Wana Brands offerings in Oregon, bringing the brand’s popular vegan products to the state

David Aldersebaes joins team as Regional Sales Director based in Portland

PORTLAND, Oregon (April 12, 2021)—As the high holiday of 4/20 approaches, Wana Brands–North America’s No. 1 edibles company–is re-launching Oregon’s most-loved cannabis-infused edibles products under a new partnership with [WHT LBL] (“White Label”), a multi-state cannabis cultivator, extractor and manufacturer that recently established its private label production model in Oregon. In a nod to the brand’s increasing popularity in Oregon, Wana has named Portland-based David Aldersebaes as Regional Sales Director to oversee the brand’s relaunch and future growth in Oregon. Aldersebaes brings experience in seed-to-sale cannabis and the adult beverage market.

“At Wana, we are continually seeking ways to improve our product lines to meet diverse tastes and needs. The new partnership with [WHT LBL] creates incredible opportunities for us to further refine and expand our offerings within Oregon,” Aldersebaes said. “Oregonians are in for an incredible experience with the new formulations of Wana’s consistent and delicious Classic Cannabis-Infused Sour Gummies.” 

The new relationship features Wana’s most popular edibles in new formulations that eliminate high-fructose corn syrup and leverage the top-selling brand’s proprietary premium vegan, gluten-free and all-natural gummie recipe. Under the new partnership, all Wana products in Oregon now utilize the company’s all-natural sweetener of organic sugar and tapioca syrup, effectively removing high-fructose corn syrup from all Wana edibles. Oregon consumers are the first outside of Colorado to have access to the new formulation. The relaunched line of Wana Cannabis-Infused Sour Gummies includes:

  • Blueberry Indica Cannabis-Infused Sour Gummies: Infused with a terpene-enhanced indica blend, these not-too-sweet, not-too-tart gummies can evoke feelings of relaxation and calm. (50mg THC per package, 10mg THC per piece, 5mg per serving)
  • Mango Sativa Cannabis-Infused Sour Gummies: Infused with a motivating, terpene-enhanced sativa blend, these tropical-inspired gummies contain notes of refreshing sweetness, elevated by a tangy citrus burst. (50mg THC per package, 10mg THC per piece, 5mg per serving)  
  • Watermelon Hybrid Cannabis-Infused Sour Gummies: These refreshingly fruity gummies are infused with a terpene-enhanced hybrid blend to deliver a balanced experience. (50mg THC per package, 10mg THC per piece, 5mg per serving) 

“Both [WHT LBL] and Wana share a commitment to producing the highest-quality cannabis-infused product,” said Chelsey Joseph, CEO of [WHT LBL]. “Wana’s sourcing of premium, all-natural ingredients, including all-natural fruit pectin instead of animal-based gelatin, really make their gummies stand out from the competition. We believe that Wana’s new formulation and is going to knock the socks off Oregon cannabis consumers, offering incredible flavor and texture in a precisely-dosed, highly bioavailable convenient gummie format.”

Wana is committed to supporting Oregon’s cannabis industry through its support of diversity and inclusion programs such as Oregon’s NuLeaf Project and the Cannabis Equity Act (HB3112 2021). The partnership also supports the development of resources to help promote NuLeaf’s minority business accelerator program, which is working to build intergenerational success for Black and Brown people throughout the legal cannabis industry.  

Wana is the No. 1 cannabis edibles producer in North America and leads the industry in innovation with an expanded product portfolio featuring a range of different CBD/THC ratios as well as a variety of different dosages, onset times and duration of effects. The portfolio is designed so that products can be used singly or in combination to address specific health and wellness needs.

From the beginning, Wana has focused on the quality of its products. More than 30 different types of pectin were tested to determine the best possible consistency and scalability. Fruit pectin makes Wana Sour Gummies vegan. All Wana products are gluten-free and made with all-natural flavoring, coloring and sugar. Wana gummies contain no mineral oil or artificial sweeteners, which can cause stomach upset. Wana has put just as much focus on safety and product standards. 

One year after the pandemic shutdown and as vaccines roll out across the United States, Wana Brands wants the world to know that 4/20 celebrations are back — albeit with public health and safety in mind. #4ward20 reflects on the challenges of the past year while embracing the optimism on the horizon. In addition to consumer activities, #4ward20 will honor dispensary partners by sharing special gifts with the essential workers who have kept the industry going throughout the pandemic. For more information visit the #4ward20 microsite.

For more information or to schedule an interview, please contact Shawna Seldon McGregor at 917-971-7852 or shawna@themaverickpr.com.

Wana Brands: Enhance Your Life.

Included in the 2020 Inc. 5000 list at #2,074 and boasting a three-year growth rate of 203%, Wana Brands is the No. 1 edibles brand in North America. Wana leads the industry in quality, consistency and potency, providing a range of different options that enable customers to create the specific cannabis experience they want. Wana products offer diverse product forms, four different CBD/THC ratios as well as a variety of different dosages, onset times and duration of effects. The portfolio is designed so products can be used singly or in combination to address specific health, wellness, and recreational needs. Wana products are available in California, Colorado, Florida, Illinois, Maryland, Michigan, Missouri, Ohio, Arizona, Oregon and Oklahoma dispensaries, with Massachusetts among the states imminently coming online. Wana Brands is available internationally in Canada. For more information or to subscribe to Wana’s e-newsletter, visit www.wanabrands.com. Follow Wana on LinkedIn, Twitter, YouTube and Pinterest. Subscribe to Wana’s Enhance Your Life Podcast.

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