Eight Stakeholders Discuss the Shift to Cannabis 2.0 and How the Industry Will Evolve
The legal cannabis industry has rapidly developed, but it is still a business in its nascent stages. Federal illegality and volatile capital markets create a challenging environment subject to frequent winds of change. Yet, operators are finding ways to compete, thrive and drive the industry forward. The cannabis business may still be very green, but the players responsible for pushing it forward are finding ways to adopt the strategies and business models that have been proven in more established consumer packaged goods industries.
What do the CPG and the much-discussed “Cannabis 2.0” models look like for multi-state operators and cannabis brands today, and what comes next?