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MG Magazine: Building Bigger Cannabis Brands with Better Data

It’s hard to imagine what newbie customers must be thinking as they peruse retail cannabis menus these days. First, they must decode the categories—“flower,” “vape,” “extract”—and then wade through hundreds of products in each section, all described in esoteric canna-ese. The process is enough to induce severe mental fatigue. Luckily, there’s a product for that…somewhere on that damn menu.

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