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Eater: A Gummy for Whatever Ails You

For every generation, for every affliction, there’s a gummy. Supplement brands like Grummies promise they can reduce inflammation (with 260-milligram doses of turmeric rhizome extract) or “detox and cleanse” (with 500 milligrams of apple cider vinegar) in a gummy product made without fillers, glucose, corn syrup, or gelatin. Wana Brands promises to “enhance [people’s] lives physically, creatively and emotionally” with its THC gummies, emphasizing product consistency and science in its branding. High-end CBD brand Gossamer sells the idea of luxury, with small-batch, high-end flavor; the publication/consumer brand’s first foray into edibles is a Turkish delight gummy by pastry chef Natasha Pickowicz. And there are gummies for those who just need a break. A recent ad for Martha Stewart’s CBD gummies features a styled scene of domestic disarray: a puddle of milk dribbling from a downed sippy cup, a laptop displaying a packed calendar, a toy car ominously perched on the keyboard. A product lineup appears on the bottom with the weirdly on-brand tagline: “Find your inner Martha.”

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