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Cannabis Business Executive: Wana Brands’ CEO Nancy Whiteman on Flexibility and the Cannabis Gummy Long Game

Nancy Whiteman has been at the apex of brand development in the cannabis industry for years, and it has not gone unnoticed. In 2017, Inc. crowned her “The Queen of Legal Weed,” and in 2019, Green Entrepreneur followed up with the slightly less regal but equally illustrative, “The Martha Stewart of Edibles.” The accolades are well-justified for the co-founder and CEO of Wana Brands, the venerable Boulder, Colorado-based MSO and true OG on the infused-products side of the industry. Long established as a market leader in its home state, today Wana products are available in over 2,500 retail locations in 12 states – including Arizona, California, Colorado, Florida, Illinois, Maryland, Michigan, Missouri, Ohio, Oklahoma, Oregon, and Massachusetts, and Canada – and include over 135 SKUs covering a variety of formulations, according to the company. It’s a level of growth since its first licensing deal in 2014 that sets the company and its founder apart and is all the more impressive for having been built on a foundation of gummies.

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