Cannabis-infused products offer a convenient way for consumers to ingest or apply cannabis-based ingredients for their therapeutic and recreational effects. These products include foods, beverages, lotions, salves, and tinctures that contain a sufficient level of cannabis-derived compounds to elicit some bioactivity, whether that’s the psychoactive effects of tetrahydrocannabinol (THC) or the pain-relieving power of cannabidiol (CBD).
Because cannabis-infused products also overlap with the established food, cosmetic, and personal care industries, regulations are only beginning to catch up with the dizzying array of new products entering the market. From cannabis-infused potato chips to toothpaste, entrepreneurs and product developers in this growing space are busy capturing potential markets through every possible amalgamation.
“The current regulatory environment for cannabis-infused products is really interesting because it’s so diverse and there’s not a single answer depending on where you manufacture products,” said Michael Hennesy, vice president of innovation at Wana Brands, an infused products company headquartered in Colorado.