North America’s No. 1 cannabis-infused edibles producer responds to customer feedback with new recipes replacing corn syrup while maintaining product flavor and affordability
Boulder, Colo. (Dec. 28, 2020)—Wana Brands, North America’s largest cannabis-infused edibles producer, has been one of the most inclusive options on the market from the start: vegan, kosher, gluten-free and made from all-natural ingredients. Now the premium edibles company is addressing customer feedback and replacing high-fructose corn syrup in its Wana Cannabis-Infused Sour Gummies with the more health-conscious alternative of organic sugar and tapioca syrup.
“Wana Brands listened to our customers’ concerns about high-fructose corn syrup, and we spent months searching for the perfect organic sweetener substitute that would not sacrifice our products’ taste and texture,” said Nancy Whiteman, CEO, Wana Brands. “And even though our new organic sugar and tapioca syrup costs more to use, it is an organic ingredient alternative that our customers deserve and have come to expect from our premium cannabis-infused edibles recipes.”
Developed over months of research and development, Wana Brands’ new organic sugar and tapioca syrup sweetener provides the same great taste while adding just three grams of sugar per cannabis gummie – less than what is typically found in a piece of candy, a serving of fruit-flavored yogurt or even a serving of salad dressing.
“Wana Brands infused-edible products always have been a good choice for health-conscious and active consumers,” Whiteman said. “Now that we have removed high-fructose corn syrup from our gummies, consumers have one more great reason to experience our cannabis-infused gummies.”
Even though all-natural organic ingredients typically increase manufacturing costs, Wana will not pass the increased ingredient costs to consumers. Typically, products with organic ingredients cost between 10% to 20% more than non-organic food and dietary products. However, Wana Brands has long embraced a commitment to creating the highest-quality edibles at the most affordable cost. That now includes using tapioca syrup, which comes from a starch extracted from the roots of South America’s cassava plant. In addition to their all-natural recipes, Wana uses high-quality THC distillate enhanced with more than 30 unique terpenes that are carefully curated to create potent, class-specific blends of cannabis-infused products. Wana Brands makes the ingredient transition in the Colorado market first, with medical gummies and out-of-state markets to follow soon after.
For more information or to schedule an interview with Whiteman, please contact Shawna Seldon McGregor at 917-971-7852 or firstname.lastname@example.org.
Wana Brands: Enhance Your Life.
Included in the 2020 Inc. 5000 list at #2,074 and boasting a three-year growth rate of 203%, Wana Brands is the No. 1 edibles brand in the United States, with more dollars sold than any other brand, according to BDS Analytics 2019 Brand Share Report. Wana leads the industry in quality, consistency and potency, providing a range of different options that enable customers to create the specific cannabis experience they want. Wana products offer diverse product forms including edibles, vapes, and extended-release capsules, four different CBD/THC ratios as well as a variety of different dosages, onset times and duration of effects. The portfolio is designed so products can be used singly or in combination to address specific health, wellness, and recreational needs. Wana products are available in Colorado, California, Florida, Illinois, Maryland, Michigan, Ohio, Arizona, Oregon and Oklahoma dispensaries, with Massachusetts and Missouri among the states imminently coming online. Wana Brands is available internationally in Canada. For more information or to subscribe to Wana’s e-newsletter, visit www.wanabrands.com. Follow Wana on LinkedIn, Twitter, YouTube and Pinterest.
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