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Voyage Denver: Meet Nancy Whiteman of Wana Brands in Boulder

Today we’d like to introduce you to Nancy Whiteman.

Nancy, can you briefly walk us through your story – how you started and how you got to where you are today.
Back in 2009, when the economy was in the midst of the Great Recession, I was talking to a neighbor who had mentioned he was getting into the infused cannabis beverage business. It was the right place and time: Colorado was just beginning to regulate medical marijuana and this conversation got me thinking. A lot of business owners got into the cannabis industry because they had a family member with a medical issue or for advocacy reasons. At the time, I was a marketing consultant, but I was looking for an opportunity to create something that wasn’t tied directly to billable hours, something I could scale. So my partner and I rented a small commercial kitchen, bootstrapped the launch of Wana, and we were off to the races.

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