Top-selling cannabis edibles maker Wana Brands seeks to supercharge its growth by partnering with the industry’s first-of-its-kind sales accelerator & marketing agency
Irvine, Calif. (November 30, 2020) — Petalfast Inc. today announces the addition of Wana Brands to its growing portfolio of cannabis clients. The first-of-its-kind full spectrum sales accelerator and marketing agency for the cannabis industry, Petalfast blends decades of experience in adult beverages, consumer packaged goods and cannabis to deliver sales and marketing solutions to established and up-and-coming cannabis brands in California and beyond.
Wana Brands is the number-one cannabis edibles brand in the United States, with distribution in nine states as well as Canada. Wana’s flagship gummies are all-natural, gluten-free and vegan, using plant-derived pectin rather than animal-derived gelatin for a soft texture that’s never rubbery. Each of Wana’s proprietary cannabis blends combines more than 30 different terpenes, creating a uniquely uplifting sativa, relaxing indica and balanced hybrid that are available in all of its formats.
Wana Brands joins a number of notable cannabis brands in Petalfast’s accelerator platform, including Moxie, Space Coyote, Big Pete’s Treats, Besito, Philter and The Root of It All. Brands in the accelerator will benefit from the branding, sales, marketing and distribution expertise on the Petalfast team, which includes a dedicated and experienced statewide sales force and a preferred distribution provider in HERBL.
“We set out to work with the best gummie on the market, period,” says Petalfast CEO Jason Vegotsky. “Wana is the number-one gummie in the country because of the quality of its product, intense focus on innovation, and its sophisticated leadership team. We can’t wait to help them grow in California.”
“We look forward to leveraging Petalfast’s expertise and network in California to further expand our presence in the Golden State and broaden our retail footprint, which is currently the largest of any cannabis edibles brand in North America…and growing,” says Eric Block, CRO, Wana Brands. “Cannabis edibles—particularly gummies—are deceptively complicated. Wana has invested more than a decade of cannabinoid science and craft to bring consumers innovative cannabis edibles recipes that have been optimized with the best technologies—such as quick-onset—and ingredients on the market. We look forward to sharing that expertise with new customers.”
Wana Brands will launch its quick-onset line of gummies in California in January.
Petalfast’s founders, CEO Vegotsky and COO/general counsel Arun Kurichety, are both former executives at KushCo Holdings, Inc. (OTCQX:KSHB), the premier provider of ancillary products and services to the legal-cannabis and CBD industries. Following an acquisition of the cannabis division of marketing agency A.P. Keaton, the Petalfast marketing team is led by CMO Ryan Goldstein, who also continues as CEO of A.P. Keaton.
Vegotsky began his career in distilled spirits, learning that industry’s unique go-to-market model before moving on to leadership roles in the food, and eventually cannabis, industries. “In many ways, the cannabis industry has been a ‘Wild West’ of sorts, with entrepreneurs and innovators who are developing really great products but who are then challenged figuring out how to get them to customers successfully,” he says. “We built Petalfast to help brands go to and through market to achieve long-term success.”
The accelerator portfolio approach is a key differentiator for Petalfast, significantly changing the way a cannabis brand can launch, scale and establish itself in the market. The approach pulls together the best go-to-market practices from the highly regulated alcoholic beverages and natural foods markets into a structure that provides individual brands access to greater resources, talent and relationships than they would ever have on their own.
“A major barrier for cannabis consumers, especially new consumers, is the inconsistency of the market,” says CMO Ryan Goldstein. “If you find a brand you like but you aren’t sure it’ll be there every time you visit the dispensary, that’s very discouraging. Wana’s goal, and our goal, is to make consistent products that you can find consistently, not just across one city or one state, but across the entire legal cannabis market.”
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Jeana Ceglia, Chief of Staff