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MG Magazine: Tweaking the Message: Crises Present Opportunities for Marketers

In virtually every state that has legalized cannabis in the past five years, overzealous regulations and excessive taxes have created major hurdles to profitability, while federal politicians continue to drag their feet on virtually every important piece of legislation, leaving the industry in limbo along the way. As a result, investors across the United States and Canada have grown leery of cannabis investments of any kind, creating a do-or-die situation for companies large and small in 2020. And now we’re in the midst of a pandemic.

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